I started working on internet marketing 13 years ago. Since that time, I have set up more than 10 blogs and made the number of monthly visitors over 100K. Doing this has played an important role in the development of my own personal brand and the development of companies that I have established or are engaged in growth. I am not alone. B2B marketers in the blog have gained an average of 67% more lead than companies that do not, and the likelihood of enjoying positive ROI is 13 times higher. Of course, sometimes it does not work just by creating a blog and updating it. Whether you blog your personal brand or business growth or monetize for passive income, you need to set a big goal in order to use it for actual results.
That is a lot of work. There are lots of difficult work. People behind very large blogs are dedicating huge chunks of their free time to grow it and they are probably forced to pay a lot of sacrifice in the process. However, when the hard work begins to produce results and everything starts to settle, its return may be enormous. Can it sound like what you want to accomplish, can you commit with all my heart? Then stick with me and I will take you through 16 step process to grow your blog from scratch to more than 100,000 visitors each month.
Growing your visitors from ZERO (0)
It is the most difficult part of the whole process to start a blog and recover by creating regular visitors of the first hundreds to thousands. Please do not be surprised if the number of monthly visitors is longer than 0 to 10K to 10K to 50K, 50K to 100K longer. This section describes how to prepare for initial success and long-term success. Specifically, I will talk about the following things :
- Choose (or narrow) your niche.
- Define the target audience.
- How to select the appropriate topic for your blog post.
- The quality of the content you are going to create.
- A way to optimize blog postings and maximize visibility in search results.
- Featuring industry influencers on your content.
- Building relationship with influencer
- Optimize posts for readability
1. Choose (or narrow) your niche.
A suitable niche can make a big difference to how easy (or difficult) it is to grow a blog into more than 100,000 followers.
What is a Niche?
Niche is more than just a topic. That’s the approach you are about to recruit, the audience you want to chase, and the way you talk to them and establish your position as an expert.
Your Ideal Niche
An ideal niche is a consumer’s attention sufficient to actually make 100,000 potential followers actually exist while minimizing competition with other bloggers. It should also be familiar and enthusiastic about you. Choosing a niche based purely on the possibility of growth will not work. Your heart needs to be there.
Narrow your Niche
We recommend that you narrow down your niche to some extent whether you are already starting blogging or preparing to launch a blog.
Managing your blog with a very specific focus will make it easier for you to become an authoritative voice in that niche, which will make it easier to win followers. That is the concept “Jack of all transactions, no master of anyone”. Certainly, there are places for people with a wide range of skills, but those who are good at one particular skill are people (generally) recognized as experts.
Of course, there are limits.
If you narrow your niche too narrowly, you are not only limiting the size of your potential audience, but you may have a hard time finding what to write.
Following New Trends
By jumping into a new trend, you can quickly launch a large audience. Among the first people specializing in trends, disciplines, or movements, it is easier to rank search results and to notify both influencers and consumers.
If you decide to stop this strategy you will want to focus on industry news. It is also useful to have an eye to distinguish between short-term outbreaks and the likelihood of continuing growth.
2. Define the target audience.
This is an important step in creating content that is expected to resonate with the appropriate content, the type of content you want to target, and to consume content.
You can start this process by asking the following question:
- What level of expertise is the purpose of this blog? Are you a beginner, intermediate person, or advanced person?
- What is the occupation and role of your target audience?
- What kind of influencers are they likely to follow?
- Do you think which subtopic in your niche you cover yourself?
- What can you teach your audience?
- Which blog do you think is similar to your blog? Who is following it?
The ultimate goal is to summarize all of these in a series of personas, a detailed explanation of who is the subject of the content and can be useful for examining and selecting content ideas.
3. Choose your topic carefully
This is not about you and the topic you want to cover. Of course, it is possible to build an audience in that way, but if the target audience is interested and choosing a topic based on what you want to know, you can build a larger audience faster.
You need to make sure that it provides true value. It is not just about letting you eat your ego.
Let’s explain some ways to run some content research tools and verify their demand before creating content.
Content Research Tools
Quora is a question and answer forum that gather topic ideas for blogs. Use the search bar at the top of the page to search for your niche (or words or short phrases related to it). Then the related questions asked by people on the site are displayed Answers). You can also subscribe to “feeds” to get periodic e-mail updates on new or trendy questions of the selected category.
Reddit is another gold mine in the idea of blog topics, but the setting places greater emphasis on discussion than strict question and answer thread. To get the most out of the platform you need to subscribe to subgroups (like groups or communities). To find a sub-part in your niche, please use the search bar on the right side of the homepage. However, it is not worth subscribing to everything that is displayed.
Be sure to check before deciding which sub-reddit is fit for your time.
- Number of people subscribing.
- How active it is (in order to do this you need to click subreddit and evaluate how often the subscriber tends to post).
Buzzsumo is a content research tool that supports tasks such as grasping which topics and content types work most effectively in specific areas and finding influencers to promote content. As a result, it is ideal for content inspiration. Just pop the topic in the search box, Buzzsumo will display high-performance content related to your search.
4. Writing long-format content (this is better than the one currently published for the same topic)
In principle, long-format content is superior to the short form content in terms of the search results and ranking with that ROI.
But what does the long format content make up?
Unfortunately, there is no definitive answer to that question – the response you get depends on who you ask :
“Some people regard articles that are more than 700 words as long forms, but others think that they need more than 1,800 articles to be considered a long form.”
But for discussion, let’s say that the minimum number of words you should aim to hit with most blog posts is 1000. If you can say everything you need with fewer words). Nonetheless, if you are determined to increase your blog to 100,000 monthly visitors, you generally need to set higher goals. It is a little expensive.
The study showed that more words repeatedly correlated with more shares and more links. In other words, more visibility.
5. Optimizing your posts
Ranking your blog post on the first page of SERP is essential for your content to keep attracting visitors even after you hit the publish. There are some basic and more advanced SEO tactics you can employ to help you push your posts to the first page of SERP, or better to the top three positions. Indeed, only 2% of clicks are displayed on the pages displayed in the ninth and tenth place of Google search results. At position 3, the average click-through rate rises to about 12%. It ensures that elusive top spot and your click-through rate is about 30%.
So what can you do to boost your content to the top of search results? The two points covered here will also be effective. Writing content on topics people are actually looking for help to promote organic visits to your blog, longer content correlates with better rankings and more traffic. But there are still plenty of things you can do to optimize your content and maximize the visibility of its content with organic SERP and traffic sent to your blog.
Keywords can be categorized into two categories: short tail and long tail.
The short tail keyword is generally accepted as a phrase formed of three or fewer words. The long tail keyword is a phrase containing four or more words. For obvious reasons, short tail keywords boast a much higher search volume than long tail phrases. They are also much more competitive (though ignoring them, you do not have to ignore the potentially valuable value).
Long tail phrases tend to have very low search volumes – in many cases, they are not displayed in popular keyword research tools like Google’s Keyword Planner. Again, this does not mean that you should ignore the potential value that you can bring.
Optimizing a blog post for one long tale phrase may not be worth much, but in summary, if you incorporate a large number of long tail phrases into one post, traffic may increase. Long tail phrases tend to be transformed at a much higher rate as the target is far narrower than the short tail phrase.
Research Short-Tail Keywords
There are many tools for finding simple keywords. Google’s Keyword Planner, Keyword Tool, Keyword Finder are all popular platforms. Unfortunately, better tools cost money. For example, Google’s Keyword Planner is free, so it’s obvious. Its purpose is to support paid advertisers, not to support SEO. Therefore, this tool does not provide difficulty level data for organic search keywords (it is essential for searching keywords with short tails).
Google recently changed the Keyword Planner substantially and drastically. Search-range is limited to “range” (and wider range) unless you use advertisements with search engines.
Since there is no organic difficulty data and it is now possible to display the search volume range, most marketers simply use paid keyword research tools such as the Keyword Tool and Keyword Finder mentioned above It is worthy of.
Choosing Short-Tail Keywords
It is important to choose the right short end keyword to optimize blog posting. The “ideal” keyword has as high a search volume as possible with a relatively low difficulty score.
Here the word “relatively” is important.
To what extent the “low” difficulty score is exactly for you depends on the authority of your blog. For a completely new blog in a completely new domain, the domain authority will be zero. In other words, you need to target keywords with as low difficulty as possible (at least until you set domain permissions).
Research Long-Tail Keywords
Long tail keyword research is, in theory, much simpler than short tail research. That’s because the amount and difficulty of searching are of little importance. You can assume that the majority of long tail keywords have both low search volume and low difficulty score. The trick here is on the number of keywords you use. You want to find as many long tail keywords as possible and match them with your content.
6. Featuring industry influencers on your content.
When I say “Influencer” please keep in mind that this encompasses all levels of influence. Just do not follow after the cannon. Just because there are only a few hundred followers, I will not quote something I can tell someone. If you added something to your content and found a citation reinforcing your own message, include it.
Another strong tactic is to send e-mails to people before content is completed and ask if they want to share ideas about something or want to answer specific questions. The idea is to get a unique quotation you can use in your content. This tactic also virtually guarantees that someone who contributes to your content will share it.
For any of these tactics to work, you need to send an e-mail to people.
The first thing is simple, so please do not turn it over. A small e-mail and a clear action to follow that should inform them that you mentioned them are a trick.
7. Building relationship with Influencer
This is that I always play a big part in the way I advertise myself and my business. I rarely go after winning right away. I would like to establish a true relationship with those who prove mutually beneficial both in the short term and in the long term.
E-mails that let me know what I am introducing in my content will serve as an excellent icebreaker. From there, we will see how to develop these relationships while helping us achieve each other’s goals at the same time. This means sharing content with each other, post swapping guests, and collaborating to create content together (although this is usually done later).
8. Optimize posts for readability
Everyone does not want to read hard walls of text. They never have it (that is why we invented the paragraph).
Online on handheld devices like smartphones and now reading only amplifies this. That means that the format of your blog post is essential to attract and maintain readers.